With the accelerating pace of residents' lives, the time people spend shopping is gradually decreasing. Therefore, when designing packaging for products, it is not only necessary to consider how to help consumers purchase products in the shortest possible time, facilitate their retrieval and storage during transportation, but also to consider how to design products that can increase consumers' enjoyment of life. That is to say, food packaging design needs to be targeted towards consumer groups while understanding their needs. This includes design trends such as concise and clear communication of information, softer packaging materials, more diverse packaging sizes, and widespread use of digital printing.
Green environmental protection safeguards food packaging. Not only can exquisite and unique creative packaging occupy consumers' vision, but green packaging materials also occupy a comparable position in consumers' minds. In order to comply with the global context of environmental protection, it is an inevitable trend for food packaging design to embark on a green path. Especially in our country, food safety has always been one of the difficult problems to be solved. Anxious packaging can at least give consumers a safe signal, and truly green and environmentally friendly food packaging can retain consumers.
